Rum is more than just a beverage – rum is an attitude towards life that never gets boring, thanks to its huge variety. Rum from the Caribbean, South and Latin America, Japan and Europe makes you dream. Rum is a great partner for discovering combinations in the food and beverage world.

Rum paired with cigars or chocolate is basically old news. But pairing it with cheese or a multi-course meal, with rum taking over the traditional role of wine is an entirely new challenge. And of course, the wide world of cocktails still offers many things to discover beyond the beaten path.